Case Study: Prarambh — Redefining Affordable Luxury in Kolkata Developer: Manideep Nirman Pvt. Ltd. Project: Prarambh (Flagship Project) Location: Kolkata, West Bengal Scope: Cinematic 3D Walkthrough Animation Executive Summary Manideep Nirman Pvt. Ltd., an emerging player in West Bengal’s real estate sector, sought to establish a strong market presence through…
In the high-stakes world of real estate development, every marketing dollar is scrutinized. As we move through 2026, the traditional marketing toolkit—consisting of a physical sample flat, glossy brochures, and static photos—is facing a digital disruption. The question for many developers is no longer whether 3D walkthroughs look good, but…
In 2026, the real estate market is no longer defined by physical footfall but by digital engagement. With the rise of the “digital-first” homebuyer, traditional static photos and even standard videos are being outpaced by a more powerful tool: Interactive Video Tours. Unlike a passive video that a viewer simply…
In the rapidly evolving real estate market of 2026, the first time a buyer “visits” a property is rarely at a physical construction site. Instead, it happens on a smartphone screen, a laptop, or through a VR headset. As property discovery becomes digital-first, developers are increasingly relying on high-end 3D…
House hunting has undergone a major transformation in recent years. Earlier, buyers relied heavily on newspaper classifieds, word-of-mouth, and brokers to discover properties. Physical site visits were the only way to evaluate options, making the process time-consuming and often limited to a few homes. With the rise of the internet…
In today’s real estate market, buyers increasingly expect online viewings before deciding to visit a home in person. Virtual tours, 3D walkthroughs, and high-quality video presentations have become standard tools for agents to showcase properties. This shift is driven by convenience, as buyers can screen multiple homes without leaving their…