Toy Story was the world’s first full-length computer-generated movie. And it was made all the way back in 1995.
In the more than two decades that have followed, advances in 3D animation have been incredible. As computers and their software become more and more powerful, we are able to do more with 3D animation than ever before.
But why does any of this matter to you? Why should your real estate business care about 3D animations at all?
Read on as we take a look at how 3D animations can help your business.
1. Stand Out in More Ways Than One
3D architectural animations will make your projects literally stand out.
But they will also make them stand out from the crowd. If your competitors are trying to pitch their projects with 2D floor plans and artist’s impressions, then your 3D animations will blow them away. They will catch the eye of prospective investors or buyers far more than any 2D renderings could.
2. Save Time
Time is money. It may be a cliche, but it’s also very true.
3D rendered models and animations allow you to get your ideas to investors and customers far more quickly. And the less time you spend trying to get your ideas across, the more time you have to spend on the project itself, as well as all the marketing.
If you need to make changes, you can also showcase these much more quickly using 3D animations.
3. Your Animation Never Sleeps
Marketing your project is a full-time job, but even real estate developers need to sleep.
3D animations don’t. Your animation can be running on your website 24/7, drawing in prospective clients without you needing to lift a finger. A 3D animation can explain your project simply and clearly, showcasing the features that you want to promote to anybody in the world, at any time of the day or night.
4. They Give You the Chance to Experiment
You’ve worked on your project for some time, and it’s finally ready to pitch.
You build a great physical model to show to investors. And then you realize you need to make a change. All that work has now gone to waste, and you’re going to have to build one from scratch.
A 3D animation gives you the freedom to experiment as much as you want and make changes within a much shorter time frame. It means you can keep working until your project is as perfect as it can be.
5. Highly Shareable
Be honest. No one is going to find a floor plan on a project website and share it with their friends and colleagues.
But a high-quality 3D animation is a different story. In a world where social media is king, having content that people actively want to share can make a huge difference to your bottom line. Why not help your prospective customers to do your marketing for you?
6. They Help You to Find Problems
You can gaze at a floor plan or a technical drawing for hours on end, and never spot that fatal flaw in your design.
Turn your design into a 3D animation, however, and you can spot it far more easily. Create a fly-through of your project and you can see how the space would work for someone living or working inside it. And you can soon pick up on any issues there may be, and rectify them accordingly.
Once your project is built, it’s far too late.
7. Wow Factor
If you want people to give you serious amounts of money, you’re going to need to impress them.
Some rolled up blueprints and a couple of artist’s impressions isn’t really going to do that. And no matter how good your sales pitch might be, no one is going to invest if it doesn’t look great.
A 3D animation really gives you that wow factor. You can fly through your building, taking in all the design features. It’s like seeing a Hollywood movie that’s just about your project. If that doesn’t wow them, nothing will.
8. Builds Better Customer Relationships
There’s nothing more flattering to a customer than feeling that your work is personalized just to them.
3D animations allow you to do just that. If they request edits to your design, you can make them, get a new 3D animation rendered, and get it straight back to them. This shows that you’re willing to listen to their feedback and work with them to create the perfect design.
Clients will be really impressed at the level of service you are able to offer.
9. They Mimic How We See the World
We live in a 3D world. We’re used to dealing with depth and distance.
A 2D representation of your project is something that doesn’t quite match the way that we see the world. It can never truly represent it in the same way that a 3D rendering can.
A 3D animation allows us to see the project exactly as we would in real life. And exactly as we will when the project is built. It’s much easier to understand and appreciate a 3D representation over a 2D one.
10. They Provide a Stronger Emotional Impact
Because a 3D representation mimics the way we see the world, it leaves a much stronger emotional impact.
No matter how great your floor plan looks, it’s never going to capture the imagination in the way that a 3D animation can. You can fall in love with a movie, but the poster of that movie is only going to leave you cold.
It’s possible to fall in love with a design that you see in 3D in a way that isn’t possible with a 2D rendering.
Are You Looking for Great 3D Animations for Your Real Estate Business?
If you’re looking for stunning 3D animations to help you close your real estate deals, then we’re here to help.
Our 3D animations can help to tell the story of your architectural design project. We can create a virtual fly-through of your custom 3D model, and provide you with the perfect marketing visuals. We can even create a marketing video that combines professionally captured video footage with proprietary 3D visual assets.
If you would like to know more about the services that we offer, then don’t hesitate to get in touch.