If you’re producing videos forcorporates or otherwise, you would know there is a fundamental differencebetween animation and motion graphics. Dependingon what format you’d like to create your video in, there are plenty of thingsyou need to consider. This starts with understanding the difference between thetwo.

Motion graphics are in a way a type of animation. It describes the movement of animated graphic design whileanimation is an umbrella term for moving imagery in general. This can includeeverything from claymation and cartoons and focuses on giving movement to thedifferent elements of graphic design.

Many times these terms are usedinterchangeably and digital animation services companies generally provide both together. We’ll explain the keydifference between the two.

MotionGraphics and animation – when to use them?

Motion graphics generally refersto graphic design that would otherwise be static and gives it basic movementand animation, without a specific narrative. If for example, you’d like thebars in an infographic to stand out with some visual flair, then motiongraphics is the technology you need to opt for.

Animation on the other hand,makes static images and objects move. This is the umbrella under whichanimation falls under.Whether it’s CGI, anime, motion graphics or claymation,animation can take care of all the same.

Now to understand when to use thesame, you have to know that generally, the internet loves videos as they generallygive you better traffic, engagement and conversions in general. It’s upto youto figure out how you’d like to use motion graphics or animation to youradvantage –

Motiongraphics –

When you need to emphasize factsor illustrate a point, then motion graphics are the best option to choose. Theyare used whenever there isn’t a need for storytelling or a narrative. Manymotion graphic videos generally break down complex services or products andmake them more presentable and easy to consume for the audience. At their core,motion graphics are visual aids and they make it easier to understand complexideas.

Animation-

To highlight the more emotionalaspects of a story, you will have to provide a certain narrative to connectwith an audience on an emotional level. These stories help in establishing amuch deeper connection between the target audience and you and animations arethe best format to do that.

It’s important to remember thatthere can be some sort of overlap between animations and motion graphics. Itcan be hard to tell them apart but no matter which you choose, you’re always onyour way to creating more engaging content with the audience. The best way togo about this practice is to sit with your team and understand the requirementsproperly.

You can also get in touch with a motion graphics animation company thatprovides both these services. Weaverbird is one such option to consider andthey will ensure all of your doubts are cleared the videos are of the highestquality, enhancing the quality of storytelling and other visual aspects.