Entrepreneurs aspire to go on ventures on their own and fuel their ideas by launching startups. However, launching an idea and sustaining is the arduous task and the challenging bit. One critical requirement for start-ups to propel and do well is adequate funding, which in turn depends on the pitching and marketing of the idea.
Thus, a crucial factor like marketing needs to be treated with utmost importance for the startup to survive in the corporate sphere. A quirky yet efficacious solution to this is the use of animation videos.
Here are a few ways that elucidate how animated videos help market your startup idea effectively –
1. Explain with animation
One can create explainer videos that are able to effectively communicate and project the basic idea of the startup. These explainer videos can also be used in the form ofpromotional video animations that give a glimpse of the startup idea and draw attention.
Statistics indicate an increase of more than 50% sales ever since the induction of explainer videos to market the startup. A successful animated video can draw in more viewers and convert them into successful leads as well.
2. As a text substitute
More often than not reading long texts can bore the user or the target audience as their interest can wane off in the matter of minutes. Animated videos and motion graphics can entice the viewers and grip onto their attention for longer.
They are, thus, a smarter alternative to bland long pieces of texts. There are manycompany profile video makers like Weaverbird in Mumbai who can be of great help to make such gripping videos and ensure successful leads.
3. Make use of GIFs
Social media platforms are one of the biggest spaces to market ideas and startup ideas are no exception. Users scroll through their feed and stay on a post for about 3 seconds on an average. This is the interval within which one can operate to convey their ideas properly to the viewers.
One such handy format is a GIF that creates a short clip that is played on loop. It can effectively be used to brew emotions and generate humor. Furthermore, they are easy to share and access, hence, widening the reach and ensuring a greater reception of the idea.
4. Craft stories
Everybody cherishes stories. This is on the grounds that stories depict pictures in an energizing manner with conspicuous and convincing characters who engage us all through.
It can help leave an indelible imprint on the minds of the viewers and with quirky and witty characters. Viewers tend to build a close relation with the brand, ensuring a successful reception of the startup idea. Many companies like Microsoft and Apple use stories as a device to inspire the masses and create change. Therefore, one should craft a story that is relevant to the viewers and make them relate to your product or idea with strong emotions.
This can be successfully achieved by using a tailor made animated video unique for your startup.
Conclusion These are some of the ways that explain how to effectively use animation videos to support your startup marketing and ensure a greater reach amongst the target audience.