Project Name:  Shubh Manokamana

Location: Wadeghar Kalyan (West), Beyond Thane, Maharashtra
Developer: Shubh vastu Construction
Project Type: Affordable Housing Residential Project
Scope: Compact yet well-planned apartments with lifestyle amenities designed for budget-conscious families

Objective:

To create visualisations that made affordable housing aspirational. The goal was to highlight smart design, comfort, and community living within a price-sensitive segment, ensuring buyers could easily imagine themselves in their future homes.

Challenge

Affordable housing projects often face perception challenges—buyers worry about compromises in space, design, or amenities. For Shubh Manokamana, located in the growing hub of Kalyan, the challenge was to:

  • Demonstrate how compact layouts can feel spacious and functional
  • Communicate the value proposition—modern living at an accessible price
  • Differentiate the project from generic affordable homes in the vicinity
  • Build trust and excitement for first-time buyers, many of whom rely heavily on visuals to make decisions
  • The project had limited marketing assets and the client required strong visual both offline and online to showcase the project to prospective clients.
  • With pre-launch fast approaching, the client had tight timelines for the project as marketing team needed content quickly to generate early leads.

Solution: Visualization as a Bridge Between Affordability and Aspirations

The strategy was to create 3D visualisations that balanced practicality with aspiration—showing that affordability doesn’t mean compromise. Each rendering was designed to highlight space optimisation, natural light, and lifestyle comfort(amenities). The visuals that were created were also designed to equip sales team for digital first marketing tools for social media presentation on platforms like Whatsapp and Instagram

1. Exterior Renderings with Community Appeal

The building exteriors were visualised with fresh, modern facades surrounded by landscaped greens, children’s play areas, and sample interiors. The aim was to shift focus from “budget” to “community living.”

2. Smart Interiors for Compact Homes

Special attention was given to interior visualisations of 1BHK and 2BHK layouts:

  • Open-plan living and dining to maximise usable area
  • Furniture placement suggestions for space efficiency
  • Use of realistic lighting and finishes to make compact rooms feel larger and show quality with affordability.

3. Amenity Zone Depictions

Even with limited amenities, the visualisations showcased:

  • Various recreation facilities offered
  • Showcasing both open and closed parking spaces
  • Children’s play area buzzing with activity
  • Courtyard spaces designed for families and senior citizens

The focus was on showing value in shared spaces, essential for affordable home buyers who prioritize community living.

4. Walkthrough and Digital Package

An animated walkthrough video of 3 minutes was created to virtually guide buyers through the project:

  • Starting with connectivity and project entry
  • Moving into landscaped open spaces
  • Showcasing apartment interiors in a “day in the life” format

The walkthrough video had a smooth story telling structure that started with an aerial entry into the project location and then moving to showcasing building exteriors, amenities and interiors. The story telling involved text overlays at important points which highlighted features like connectivity, lifestyle, and affordability. The video was rendered in 2K with a warm and relatable soundtrack.

This helped first-time buyers visualise their lifestyle within Shubh Manokamana, overcoming abstract doubts about space and quality.

Social First Content

Social media platforms In India has a huge audience and helps connect prospective customers who search online. A short-teaser (15-30 seconds) was created for Instagram Reels, Whatsapp and digital ads. The digital assets were also adapted for display screens, sales presentations at offices.

Results and Impact

  • Enhanced Buyer Confidence: Buyers responded positively, saying the visuals helped them “imagine living there.”. They were able to visualize their 1st home beyond 20 layouts.
  • Boosted Pre-Launch enquiries: Sales teams used the renders and walkthrough effectively in presentations, leading to quicker decision-making by hesitant buyers. The early digital teasers drove higher lead generation that helped record bookings during launch event.
  • Re-usable assets: Online campaigns with the visuals attracted high engagement from the Kalyan–Dombivli affordable housing segment. The digital assets created for the campaign were used in hoardings, brochures, and ongoing campaigns thereby leading to effective and maximum use of the digital assets.
  • Market Differentiation: Shubh Manokamana stood out as an affordable project with aspirational branding, rather than just a low-cost option. The visual presentations helped balance affordability with modern and aspirational branding

Conclusion

The Shubh Manokamana project in Kalyan highlights how 3D visualisations can transform the narrative of affordable housing. By blending design accuracy with aspirational storytelling, the visuals proved that dream homes don’t need to be expensive—they just need to be well imagined. For first-time buyers in Kalyan, the project successfully positioned itself as a gateway to modern, dignified living at the right price.