We are now in the ever-changing and dynamic 21st Century, a century that has witnessed massive growth and evolution. With the advent of technology and the discovery of the internet, there has been a dramatic shift in the way businesses work and function. Businesses either have to keep up with the times or end up becoming redundant. Modern technology and high-tech solutions have caused huge changes in business trends. With the use of the World Wide Web and gadgets, businesses have the opportunity to enhance their sales and profits. Modern consumers are glued to our devices and a life without technology now seems nearly impossible. So, businesses should use these factors to their advantage.

While advertising instruments like billboards and banners are still extremely popular and widespread in many cities and towns, more financially savvy online business advertising solutions are making their way into mass marketing and motion graphic animation is one such.

Motion graphics animation is ideal in weaving a story to attract potential clients. Utilized in advertising, it assists businesses in creating awareness. Such animation is usually accompanied by sound components to enhance its impact so that an impressionable picture of the particular brand or item is created. This form of advertising is a great way to communicate with the audience because it combines the best of the visual and auditory elements along with motion storytelling to create content which can be holistically experienced.

An effective marketing strategy makes use of diverse sources for content like articles, infographics, digital books, and so on. However, there is no denying that modern consumers are increasingly more intrigued by videos. Most media platforms support videos, and online users are coming to like—if not expect—data to be conveyed as such. As per an overview conducted in 2014, 40% of individuals said they would prefer to watch a brand video than read about the same.

These videos grab the attention of the audience and are emotionally captivating. Motion graphic animation is a communicative medium that allows you to introduce data by narrating stories. It’s effective, toom as the information is grasped and processed immediately. Through visual narrating, complex information is broken down to be conveyed in a simple and comprehensible manner.

Weaverbird is a great motion graphics animation company that works hard for their clients and helps to convey their ideas better. At Weaverbird, we make sure that your brand and products are marketed imaginatively. Constraints on time or effort or budget, demographics to be targeted, brand vision- at Weaverbird, all these factors and more inform our creative process. As a result, we are one of the most trusted motion graphics animation companies in India.