Video making profession is an amalgamation of creativity and technicality. Professionals from different fields have opted for video-making for skill development due to its ever-increasing demand. Over time, animation and motion graphics have started to dominate the online sector of marketing and business rendering. People are watching more videos using smartphones to watch and share information, learn more about brands, and what they have to offer.

According to reports, 72% of businesses believe video animation content has improved their conversion rates.

However, with the onset of 2D and 3D animated content in the online market, many myths have evolved. Let’s talk about the top 8 myths that have emerged over these years and unfold them one by one.

• You can never make a good video if you don’t have expensive pieces of equipment:

This myth often crumbles the confidence of beginners in this profession who cannot afford to buy expensive cameras and other pieces of equipment. Every successful video-maker has once started from scratch. You can always start from whatever camera you have and develop your skills over time. Once, you start making profits you can switch to better types of equipment slowly but steadily. During the initial years, you can even borrow a camera from your peers to brush your skills. Remember, it’s not the camera but the person behind it who weaves magic.

• Your video has no value if it does not generate sales:

Videos and animation are not restricted to mere sales and marketing.

In fact, a majority of video makers create content out of passion or to create awareness in the society through their craftsmanship. So, don’t worry if you lack strong marketing skills or lead generation tactics. There are innumerable other ways you can produce your content to the world and also earn from it. Be it a short motion graphic or a gif, your talent never goes in waste once you present it to the audience pool.

• If you don’t have artificial lights and background, it’s game over.

You don’t necessarily have to own an entire studio to generate quality videos. Although it highly depends on your niche, you can always opt for natural light and background. Many video makers start their journey from scratch. What separates the successful bunch out of the mass is that they never give up. They never blame their lack of monetary support for their failure. Think smartly and use every free resource available and optimize them to create professional-level videos. Stop playing the blame game and gear up to action. Make the sun and the outdoors your best friend.

• Text content is superior to animation.

Text-based content simply can’t compete with the power of video, especially when it comes to trying to sell products and services online. Animation speaks a lot in a very small time-frame and visuals leave more impact to the viewers than plain text. Every image speaks a thousand words. Never let your morale down and start narrating your story through your video-making skills. A strong storyboard can appeal and lead to ultimate conversions.

• If your video is not viral, then it is wasted.

The concept of viral videos often influences the quality. Just for the sake of colossal views, creators often incorporate unnecessary trends in the videos which have no correlation to the actual subject. The number of views matters less than the quality of those who are watching it. Your target audience should recognize the caliber of your content, be it 2D or 3D. Your focus should stick to the objective of your video. When your intentions stay good, your creation will find a way to reach your target consumers.

Throughout this blog post, I have tried to bust the myths which often creates a barrier between a newbie video maker and his success. A true animator knows how to keep his focus solely on the facts and not on the myths. If video making is not only your profession but also your passion, then no delusion can stop you.