One of the biggest trends in the world of digital marketing today is the growth and potential of videos. Video is one of the biggest digital animation services offered by agencies today because they are aware of the potential it has.

We’ve broken down the importance of video marketing, to make it easier for you to understand. Here are five reasons you must get into the world of video marketing –

1. Educating and informing –

Marketers approach audiences today with a video proposition that talks about their services, products and everything in between. It is a great tool to explain everything your company does and how customers can benefit from the same. Videos give customers a great view and outlook on your company and a promotional video animation is the best way to go about it.

2. SEO –

Videos are great for search engines because they recognize high-quality content and promote the same on their results. Using videos can be excellent for SEO as long as they are optimized well on their own. Incorporate the right set of keywords, titles and meta descriptions and you’ll be good to go!

3. Staying competitive –

Businesses need to stay afloat and stave off competition whenever needed. A short, explainer video or a promotional video animation will help educate everyone regarding the ins and outs of various products. You can use unique media types and catch people’s attentions and entertain them throughout. 

4. Up-close and personal –

With options such as Instagram stories or Facebook Live, you can get personal and give customers a deeper look into your company.  Digital animation services such as Weaverbird an shoot videos that are professional and get your company the exact type of content you want to portray. They help in building brand trust and offer face-to-face interaction while offering updates that are interesting as well.

5. Better conversions –

74% of individuals who watch an explainer video end up buying it. Landing pages are nice places to keep videos and they can boost conversions massively. These videos keep people long enough that they look around and notice other things your brand does. A good promotional video animation is all you’ll need to get them to stick around and purchase your stuff.

Thus, incorporate video into your business plans as soon as possible because you’ll be able to get results that matter well and give you the right branding in the process as well.