Animation and Motion Graphics, Promotional Video Animation, Animated Promotional Video
2020 is upon us and finding the right forms to market your business is key to a successful year. One way of marketing that has grown popular is animated promotional videos. Video marketing has grown over the last few years and here’s why every business needs it –
Creates brand awareness –
A promotional video animation campaign can create the right sort of brand awareness and bring yours to life. Animated promotional videos talk about your company in a format that is easy to understand and digestable for the general public.
Most marketers prefer video –
2019 already saw online content consist of 80% videos. Mobile and video content grew every year and animation and motion graphics paved the way for videos to be made. Here are some stats –
- 92% of all videos were viewed on mobiles compared to other modes
- 90% of consumers say that promotional video animation content for products and services give them a better purchase idea
- 95% of consumers are able to retain information that’s communicated on vide, with 10% only retaining what they read
- An animated promotional video offers a great return on investment, with 41% increase in traffic on web searches
Where are the customers?
Classic marketing questions and techniques still remain relevant in today’s environment. Facebook is one of the most preferred platforms for videos to flourish, with 49% of marketers using it. You can make promotional video animations based on the platform you’d like. It makes your job easier as you can catch your consumer on the platform that suits them best.
You can create videos for different platforms and then figure out which one works best. Mobile-optimized videos are the way forward, so optimize all of your videos and you’ll begin getting the results you are looking for.
Make sure you use animated promotional videos with the right marketing budgets to maximize the potential of a video. Don’t be afraid to experiment and be honest with the techniques you utilize.