A promotional video is a video or short film that promotes or advertises something. As such, it is a valuable digital marketing tool. It can be used to tell your customers about your products and services, thereby attracting them to your brand. Of all the varying styles, an animated promotional video may just be your best shot at boosting your business sales! Let’s find out why.
Promotional video animation works better than other type of visuals because animation evokes emotions that resonate with the viewers. Most importantly, animation makes the audience of the 21st century nostalgic, which is a powerful emotion. This is because animation, for most of us, reminds us of the cartoons we used to watch as kids. So, animation can immediately guarantee a sympathetic audience.
Moreover, viewers have become desensitized to traditional advertisements with their intrusive strategies. These are simply white noise for them. However, animation is not as infamous as other marketing instruments- it may help attract viewers’ attention for longer.
Animated promotional videos simplify complex topics like no other video style does. There are two reasons for it. Firstly, the animated style is cuter, more colourful, and thus more relatable. Also, it is easier to demonstrate motion through animation- complex mechanisms, movements, and processes which are hard to convey in real life can be smoothly visualized when animated.
Animation is fun. Promotional videos are all about retention- what matters most is that consumers remember your brand and products. Well, 65% of people are visual learners and visual content is processed 60,000x faster than text. Basically, learning improves when it is made fun and interesting. Entertainment is the best agent for education. And what’s more entertaining than quirky animations?
Every business selling every kind of product can rely on promotional video animation without hesitation. This is because animated videos are palatable to a wide range of industries, products, and marketing needs. Product explainer videos, introduction of brand vision, releasing new products, informational videos, videos purely aimed toward business sales, and much more- animation caters to every need. They fit every context! Not only that, but they unfailingly make the sharing of any information more fun and engaging!
Beside all this, animation is cheaper than live content for video production. Instead of hiring cast, crew, equipment, and the like, you just need to hire an animator!
At present, in 2019, 80% of internet traffic occurs via the video medium. Promotional video animation then, backed up by all these benefits of using animation, may well be anticipated to dominate digital marketing. Promotional videos as well as animation have been proved to be the most effective marketing instruments. So, to boost your business sales, go for animated promotional videos, which combine both!
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