If you’re producing videos for corporates or otherwise, you would know there is a fundamental difference between animation and motion graphics. Depending on what format you’d like to create your video in, there are plenty of things you need to consider. This starts with understanding the difference between the two.
Motion graphics are in a way a type of animation. It describes the movement of animated graphic design while animation is an umbrella term for moving imagery in general. This can include everything from claymation and cartoons and focuses on giving movement to the different elements of graphic design.
Many times these terms are used interchangeably and digital animation services companies generally provide both together. We’ll explain the key difference between the two.
Motion Graphics and animation – when to use them?
Motion graphics generally refers to graphic design that would otherwise be static and gives it basic movement and animation, without a specific narrative. If for example, you’d like the bars in an infographic to stand out with some visual flair, then motion graphics is the technology you need to opt for.
Animation on the other hand, makes static images and objects move. This is the umbrella under which animation falls under.Whether it’s CGI, anime, motion graphics or claymation, animation can take care of all the same.
Now to understand when to use the same, you have to know that generally, the internet loves videos as they generally give you better traffic, engagement and conversions in general. It’s upto you to figure out how you’d like to use motion graphics or animation to your advantage –
Motion graphics –
When you need to emphasize facts or illustrate a point, then motion graphics are the best option to choose. They are used whenever there isn’t a need for storytelling or a narrative. Many motion graphic videos generally break down complex services or products and make them more presentable and easy to consume for the audience. At their core, motion graphics are visual aids and they make it easier to understand complex ideas.
To highlight the more emotional aspects of a story, you will have to provide a certain narrative to connect with an audience on an emotional level. These stories help in establishing a much deeper connection between the target audience and you and animations are the best format to do that.
It’s important to remember that there can be some sort of overlap between animations and motion graphics. It can be hard to tell them apart but no matter which you choose, you’re always on your way to creating more engaging content with the audience. The best way to go about this practice is to sit with your team and understand the requirements properly.
You can also get in touch with a motion graphics animation company that provides both these services. Weaverbird is one such option to consider and they will ensure all of your doubts are cleared the videos are of the highest quality, enhancing the quality of storytelling and other visual aspects.