Promotional video animationis a relatively new but increasingly popular medium employed by businesses as a marketing tool. It’s turning out to be a highly efficient way to promote your brand. Why is this so? Let’s find out with the help of prominent examples from the Indian market.
Today, many Indian companies are relying on animated promotional videos to create advertising content that educates and entertains the audience, all at once. They even perceive the animations as a key branding opportunity. These videos perfectly express, in just a few seconds, the core essence of your brand. There are many underlying factors contributing to their success as branding tools. So, how exactly do they strengthen your brand?
- Perfectly pitching your products:
Even as they capture and communicate your brand image, animated explainer videos cater to the more immediate marketing need- promoting products. They offer an entertaining meansfor educating your audiences about the new products, services, offers, schemes, discounts, sales, or initiatives you are introducing.
Animated explainer videos are now the preferred modes for pitching a new product or idea or strategy. They are replacing the boring and monotonous PowerPoint presentations which had hitherto dominated the conference room. PPTs don’t evoke the enthusiasm needed when sharing new ideas- animated promotional videos do.
This video in which WeaverBird, an esteemed animation studio based in Mulund, compares PPT animation is a perfect example of how animated videos efficiently pitch products which go on to change entire industries:
- Making boring information into an engaging story:
Animation allows for the visualization of the most outlandish and imaginative narratives; that too, without having to provide preludes to introduce them.This allows for a rich scope of story building which helps package your information in entertaining ways.
For instance, a complex and extensive subject like the financial benefits of animation was transformed by WeaverBird into a simple but compelling visual journey using promotional video animation:
The video is packed with animated cues and visual examples which help guide the flow of the speech. Each sub-point becomes a fun, little visual journey in itself because of the prop of animation.
Moreover, using animated numbering and corresponding transitions, WeaverBird carved their raw information into a listicle- thereby creating a sort of story whose plot viewers can follow easily.
- Connecting with the audience:
People appreciate content that they can relate to and empathize with. For your brand marketing to make an impacton your audience, it is important to create a connection which engages their emotion. Well, animated videos are known to have mass appeal across all demographics. If you want your brand to connect to a large and diverse audience, animated promotional videos are the way to go!
WeaverBird curates several videos with 3D renditions of architectural and interior designing. Their audience- people in the architectural and construction industry or interior designers- are looking for a realistic walkthrough experience for showcasing the designsof their own projects.These videos perfectly illustrate WeaverBird’s expertise in this area, thereby connecting with their specific audience seamlessly:
- Using brand colours to create brand awareness:
In short and concise animated videos, how you play with colours significantly shapes your brand’s personality. Moreover, consistently creating animated promotional videos sporting the brand colours raises brand awareness. This colour-coded animation makes your brand easy to recognize and remember.
WeaverBird markets its offers, products, services, etc. using animation in their explainer videos, all of which adheres to a colour palate which prioritizes the red of its brand logo. Red is central to the visuals in these videos, but at the same time, does not dominate the screen so much that thecolour schemebecomes one-dimensional or monotonous. For instance, the animated cues also often appear in green, the colour of the weaverbird icon which appears in the logo and is also used as a sort of mascot whenever WeaverBird wants to promote their brand through stand-alone visual imagery. The animated text also appears in white sometimes, which again is a key colour in the brand logo.Here is one example of how Vodafone makes conscious but subtle use of its brand colours in its animations to foster brand awareness:
- Seamlessly communicating your brand like no other medium:
It’s not always characters and stories when it comes to promotional video animation. Often, it is as simple asengaging audiences. Online audiences, especially, skim through online content pretty quickly. With their fickle attention spans, it is enough to attract their interest for long enough to communicate your brand message impressionably.
Animated videos, of all mediums,are potentially the best marketing tools to communicate your brand with. Colours, characters, concepts, stories, tone, are all paradigms which exist simultaneously only through motion graphics. Their cumulative effect is a clear summary of your brand.
For example, WeaverBird decided to make a video which recorded a comprehensive office tour to introduce their brand, their work, and their people, to the world. A video composed of animated content meshed with actual, organic shots from around the WeaverBird officeis an engaging communicator, as you can see:
This same information would not be as captivating if people had to read it. Even headshots of the employees and profiles of the office space- that is, still images- would not convey the culture of WeaverBird as well as this office tour does. The reason that a video with animated additions works is because photorealist shots from the office are supported by fun animated sequences, exactly capturing the balance of realism and imagination that the WeaverBird brand promises (especially for their architectural renditions).
In conclusion, promotional video animation is not just the future of branding and marketing- it is the present. If you want your brand to remain relevant in today’s market, better get to animating. Or better yet, hire expert animating agencies like WeaverBird to curate state-of-the-art animating videos for you!