Animation and Motion Graphics, Promotional Video Animation, Animated Promotional Video
2020 is upon us and finding the right forms to market your business is key to a successful year. One way of marketing that has grown popular isanimated promotional videos.Video marketing has grown over the last few years and here’s why every business needs it –
Creates brand awareness –
Apromotional video animationcampaign can create the right sort of brand awareness and bring yours to life.Animated promotional videostalk about your company in a format that is easy to understand and digestable for the general public.
Most marketers prefer video –
2019 already saw online content consist of 80% videos. Mobile and video content grew every year andanimation and motion graphicspaved the way for videos to be made. Here are some stats –
- 92% of all videos were viewed on mobiles compared to other modes
- 90% of consumers say thatpromotional video animationcontent for products and services give them a better purchase idea
- 95% of consumers are able to retain information that’s communicated on vide, with 10% only retaining what they read
- Ananimated promotional videooffers a great return on investment, with 41% increase in traffic on web searches
Where are the customers?
Classic marketing questions and techniques still remain relevant in today’s environment. Facebook is one of the most preferred platforms for videos to flourish, with 49% of marketers using it. You can makepromotional video animationsbased on the platform you’d like. It makes your job easier as you can catch your consumer on the platform that suits them best.
You can create videos for different platforms and then figure out which one works best. Mobile-optimized videos are the way forward, so optimize all of your videos and you’ll begin getting the results you are looking for.
Make sure you useanimated promotional videoswith the right marketing budgets to maximize the potential of a video. Don’t be afraid to experiment and be honest with the techniques you utilize.