“Animation is not the art of drawings that move, but it is the art of movements that are drawn.”-Norman McLaren
We have been witnessing the evolution of animation since a few decades now, yet the awe it inspires in us is as magical as ever. 3D Animation is one of the top emerging industries today. Audio-visuals tend to be more engaging than reading a script or book, or only listening to purely auditory content- animation promises a more holistic audio-visual experience. Animated visuals along with sounds and text are being used as a growing medium for communication across various industries like advertising, medical science, architecture, engineering, gaming, education, etc.
The importance of animation is rising as it gives a sense of realism to the audience and enhances their overall experience, all the while being synthetically developed. Such demand in the market has promptly been answered by the emergence of many 3D Animation companies in Mumbai.
Animation is a complex process which involves creating 3-dimensional figures which can be viewed from different angles giving an illusion of movement. Companies all over India are investing in 3D animated videos, outsourced for production to 3D animation companies based in Mumbai and other cities.
In addition to that, more and more businesses are preferring the 3D walkthrough animation services to convey their vision. 3D walkthrough animation services are especially beneficial for designers and engineers to more adequately express the blueprints, the archetypes, or the sketches of their planned designs. This is because ideas are more enthralling and more authentic within the 3D walkthrough animation medium than when compared to a basic PowerPoint slide. There are more colours, shapes, and design options. Most importantly, 3D walkthrough animation services offer the chance to present the product from various angles and depths.
Animation has various benefits for each industry that incorporates it as a medium of communication. This is why 3D animation companies in Mumbai (and globally) are currently thriving. It’s a promising service they offer, after all- the future itself! What’s more, they deliver, too!
Apart from this, animation services have a lot of other benefits with respect to the business perspective. While considering modern businesses like architecture, medical science, and so on, the following are the benefits:
1) Time saver: “Time is money”- in metropolitan cities like Mumbai, people live by this mantra. In a city that never sleeps, animation is changing the game by providing entertaining and engaging content while also saving on the time and effort we would need to retain it! 3D animation is incorporated by various companies in Mumbai for their business models as it is easier to explain things in a video than in written format and can fit more information in less time.
2) Cost-effective: 3D animation is not as expensive as other marketing tools like print advertising, TV commercials, brand merchandise, etc. An animated video is more economic than a television ad and the returns from it are comparatively much higher if targeted to the right audience. Also, you can use the same video infinite amount of times to generate more leads.
3) Customer Engagement: Animated videos generate more viewership and keep the customer engaged in your content. Ideas in the animated medium tend to be more interesting to the audience as it has various graphics, musical elements, and the inimitable blend of fiction and realism. People relate more to 3D animated content because they feel the motions are carried out realistically. This is especially true for 3D walkthrough animation services, wherein customers can enjoy a truly immersive experience. It is a sure-fire way to hold their attention!
4) Precision view: Industries like architecture have undertaken 3D animation to make videos of the infrastructure they are constructing- like the buildings or the apartments therein- as it becomes easier to explain the floor map and its measurements with animation rather than through hand-drawn images. Architects usually provide their clients with virtual walkthrough videos, generated with the help of 3D walkthrough animation services, so that they can easily identify how the structure will appear after construction.
5)Growth of the business: Many companies partner with animation studios from the initial stages of the business as the animators generate designs according to their requirements and portray their products with visuals and audio effects making it more likeable for the audience and paving way for further growth of the business. Thus, 3D animation is now a key marketing tool involved in brand-building. There are several brilliant 3D animation companies in Mumbai alone which exclusively cater to businesses’ need for animated content. In their capable hands, businesses can create animated content at a low price and exactly tailored to their brand style and vision. Animation is the future of marketing available to us right now, in the present!
Therefore, incorporating 3D animation is important as it is profitable for your business and also increases your market visibility as well as relevance in the increasingly tech-savvy economy of contemporary times. As said before, animation is not art in motion, but motion made artistic! 3D animation is not merely a two-dimensional experience, it is an all-immersive simulation. Make sure you don’t miss out!